Slow made, quality over quantity
Have you heard of the “slow made” philosophy? It’s all about a new way of creating and producing that follows this new “slow” movement.
We live in a time and age, where everything happens so fast, where we find ourselves constantly looking for the newest gadgets to save time, when in fact time flies and we seem to lose it.
The “slow” movement allows us to take a step back and enjoy time as it passes by. It is no longer about saving time but more about taking the time to enjoy life.
It all started with the “slow food” movement in Italy in 1986 when McDonald’s wanted to open a restaurant in Rome. Unlike “fast food”, the “slow food” movement encourages fresh, healthy and local produce that is reasonably priced. Its purpose is to value local farming and carefully picked produce.
After two decades following the initiation of the “slow food” movement, many other “slow” movements followed: slow parenting, slow science, slow education, slow economy, slow love, slow living, etc.
It is only in 2012, on the 22nd of November that the “slow made” movement made an appearance, thanks to the Institut National des métiers d’art en France and the Mobilier national de France. This movement is the latest in the “slow” movement trend to value the confection of creative and artistic products. This movement is a calling for all the creative minds out there: designers, buyers, editors, gallery owners, manufacturers, public and private institutions but also consumers.
The “slow made” philosophy goes hand in hand with the “slow economy” philosophy, which encourages consumers to make smart, responsible, local and eco-friendly choices.
The slow made movement follows six basic principals:
- Research: It's all about the time dedicated to the creation and reasoning behind every product, the time dedicated to exploring and actually making something, but also the time dedicated to brainstorming and exchanging ideas about a concept.
- Gesture: When it comes to creating, knowledge and expertise can be crucial and can inspire innovation.
- Practice: Sustainability is key and every practice should respect the environment, it’s usually man-made, and it uses traditional and innovative tools and materials.
- Transfer: A dedication towards passing on values linked to time and knowledge.
- Appropriation: The buyer plays a main part in this process, informed and advised, he also passes on values and knowledge.
- Fair pricing: A “slow made” product is given a fair selling price that takes in consideration the time and effort put into its confection.
In order to summarize these six principles, it’s important to know that to make a high quality product, time should be devoted accordingly. Quality over quantity. We want to create long lasting products, because the obsolete is no longer a viable solution.
I hear you! “We want examples!”
- Les skis Boheme, France
- Mydriaz Paris , winner of the Grand Prix de la création de la ville de Paris, France
- Objets mécaniques, Montréal
I also suggest:
- Éloge de la lenteur by Carl Honoré
- Problèmes économiques, Slow Made : une révolution, august 2013, no 3071, La documentation Française.